Hello Everyone,
First of a huge thankyou for all the feedback and traffic since my last post! Thankyou so much!! I hope you enjoyed reading it!
Now I have to be honest, I've done nothing constructive since my last post on Saturday (except watch the Godfather and eaten lots of food at home with my Girlfriend...which is not so bad!!), so this post is going to be a bit briefer than the post on Saturday (which I am sure you are pleased about!).
Two really exciting things are happening this week which I felt I really needed to blog on, because they both show the immense potential of technology and how it can intereact with the arts sector and show how the two working together can create a huge storm of interest.
The first is an event called "The state Of The Arts: Flash conference" taking place on Thursday. It has been organised by Hannah Nicklin (@hannahnicklin on Twitter) Andy Field (@andytfield) and Laura McDermott (@thederminator), here is a little more info on the event which makes it more interesting than I ever could:
"The Flash Conference is an imaginative new project designed to create brief but electrifying bursts of thinking and conversation amidst the main State of the Arts programme. Harnessing the spontaneity and collective energy of a flash mob, we hope to bring people together to create a flood of brief but provocative responses to the following questions.
How can art of all kinds play a more meaningful role in mass protest and popular resistance?
What makes a good home for art (and for artists), and how can we ensure there are more of them?
In an environment in which success is too often only measured by perpetual growth, how do we ensure that small remains beautiful?
(How) Can art make more people’s lives better?"
I've never been involved in a flashmob, yet I am really really excited by this project and a huge compliment should be given to Hannah, Andy and Laura for setting this event up. I'm almost too excited to carry on with this post, I'm literally bursting with excitment for this conference! Its going to be really interesting to see what the outcomes of this will be and how people respond to the provocations.
For more info on the conference check out the great website:
http://flashconference.co.uk/
Just like to also thank Aliki Chappel for posting the link to me! Very much appreciated!
I don't want to spend this post trying to answer the provacations because its more important just to spread the message of the event!!, but one thing has immeditaely come out of it for me. Art and popular ressitance is something which is vitally important for the ecololgy of the sector. Historically for any major dicatorship, the arts are the first sector which is always censored because of the creativity, the risks attached and the unique power art has to get right to the heart of the human experience. The 1950's provided a social revolution in British playwrighting, Dario Fo's plays have caused political and social uproar in Italy and the 'In - Yer - Face' plays of the 1990's on the British stage certainly provoked very strong opinions and very strong oppostion. We are uniquely placed at the moment in 2011 I feel to provide a very strong ressistance to the Colloation's art's cuts, we have something which we as a whole sector can unify together and protest about. It is something which has not just affected a few organisations it has affected everyone and everything across the board. Art at is very core does not have anyone to answer to, we are given criteria to meet and targets to meet, but at the very essence and what makes the arts the most thriving and interesting sector to be involved is that is different to every other public sector. Lets try and resist the tempetation to accept defeat in the wake of arts cuts, however bad they are great art is always possible and uniting together can bring about a new era of fantastic creativity!
Rant over with....... you will be pleased to know!!
The other thing I'm really excited about this week is happening at Live@Lica:
Manchester Camerata’s Digital Concert Hall
For Further Info:
http://www.manchestercamerata.co.uk/news/camerata-s-digital-concert-hall
http://www.lancasterconcerts.co.uk/concert.asp?c=121
Camerata will be presenting Schoenberg’s 'Verklärte Nacht' with real time digital visuals by video artist Netia Jones. I've never seen anything like this before, So I'm really hyped for this and can't wait to see it!
Other than of that excitment I will actually be doing some of my own work, working on text materials for the idea I outlined in the last post, will keep you all updated with the progress, meeting with my supervisor tomorrow morning to discuss where we are upto!.
Have a lovely week!
Take Care,
Marcus
Monday, 7 February 2011
Saturday, 5 February 2011
The Football Transfer Window 31.1.11: Transmedia Storytelling through Tweets, Facebook Statuses and Text Messages
Hello Everyone,
I was going to be writing this post in my room on a Friday evening (I know...I'm old and a tad boring hehe) but before I could actually sit down and write something I had fallen asleep, so basically to cut a long story short I didn't write anything last night.
So I'm going to try again, this time I am on the train from Lancaster to Swindon and then on to Marlborough for the weekend to see my girlfriend. I do like train journeys for some perverse reason, mainly because particularly on a long train journey there is not much you can do aside from try and relax so its nice just to unwind; read the paper, surf the web etc.
This week has been a very busy and exciting one! The main thing that has happened has been an off shoot from the Facebook narrative I was explaining in my post on Monday. In preparation for my meeting with my supervisor on Tuesday I felt I was a bit lacking in new ideas and content to show him particularly because I had nothing to back up or even explain the concept of 'Transmedia Storytelling' which I have been working on. On Monday evening though by a very strange twist of fate, an idea presented itself to me as a great example of how 'Transmedia Storytelling' can work. The football transfer window may not sound like the most interesting of things that can be turned into a multi platform Transmedia Story. What I did was between 6pm and 11pm (when the Transfer window closed) was to record on the events that unfolded in real time. The narrative was composed of Tweets, Re - Tweets, Text Messages, Facebook Statuses and comments and the BBC Sport Twitter Hashtag: #BBC Football. What was really exciting about the project was that it was live and that it unfolded in real time right before my very eyes. Before I had started recording the information as it was coming in, I had no idea what was going to happen except for the face I knew that the transfer window was going to close at 11pm.
Below is the entire text of "The Football Transfer Window: The Transmedia Story telling"
The Football Transfer Deadline Day Story:The Transmedia Story telling
It is Monday 31st January 2011, PM. The annual football transfer window slams shut at 11pm Midnight. Clubs across the world are engaged in buying, selling and loaning out footballers. The biggest stories of the day are both concerned with Liverpool football club. Recently bought by a big American Finance group, they are hit with news on Friday 28th of January 2011 that their star striker Fernando Torres want’s to leave them, after handing in a transfer request. Chelsea, rivals of Liverpool in the Premier League had reportedly bid £35 million pounds to sign him over the weekend. At the start of Monday 31st January, the Torres situation is still unresolved, by mid morning it is reported that Liverpool have made a bid for Newcastle centre Forward Andy Carroll In the region of £30 million, Newcastle have rejected it. By mid to late afternoon the Carroll deal seems to be going through, with no news on Torres, only by late evening it is reported that Torres is talking to Chelsea over a possible transfer.
The deadline closes at 11pm, with many transfers being reported after the deadline.
News spreads through text message, twitter messages, re – tweeting people’s tweets, Facebook statues and the BBC football hastag on Twitter (#BBCFootball)
Networks of Tweeters emerge; rumours surface, and information is shared across various media right up until the last minute
As the window enters into its last stages, this is the story of how it unfolded.. in real time.
17:50:58pm Text Message From Marcus Lilley to Tom McGurn and Alexander Whittam
Liverpool’s £35m bid for Caroll accepted!! What has the world come to?
17:53:47pm Text Message from Tom McGurn to Marcus Lilley
Newcastle can afford to go down now. That’s basically one year premier league tv money. Stupidly mental
17:54:25pm Text Message from Alexander Whittam to Marcus Lilley
Lol that’s crazy! 15 million would be more accurate
17:57:08pm Text Message from Marcus Lilley to Tom McGurn
The deal is agreed! Mental, he no way more valuable than Torres, Teves, Rooney
18:03pm Facebook Status Update: Tom McGurn
If i had 35 million I'm pretty sure wouldn't spend it on a football player with less premier league goals than Heskey. Hell, you could feed an African Village for years with that, football is an sickening disgrace!
18:06pm Facebook Status Comment from Marcus Lilley to Tom McGurn
No word on Torres yet! I wonder if we will stay?? Interesting that in the space of 3 days Liverpool have 2 new strikers!
18:06pm Facebook Status Update: Marcus Lilley
£35m on Caroll? I'm sure he's a really good player, but in the current transfer climate (I don't agree with over inflated transfers anyway!!) he is not worth more than Villa, Rooney, Rio Ferdinand, Torres or Berbatov. Sorry he is not, but if Liverpool are silly enough to pay that then fair enough, a good bit of business by Newcastle, the first time in years the NUFC board have made a sensible decision!
18:08pm Facebook Status Comment from Thomas McGurn to Marcus Lilley
Mike Ashley will simply pocket the money and it will never be seen again!!!
18:09pm Facebook Status Comment from Marcus Lilley to Tom McGurn
I can't believe I am actually agreeing with Newcastle, they have done something sensible and helping Newcastle United as a business. You are right though Ashley will just pocket the money
18:14pm Facebook Status Comment from Simon Albright to Marcus Lilley
*insert coherent argument that suggests i know what you're talking about"
18:15pm Facebook Wall Post from Marcus Lilley to Tom McGurn
Ronaldo to Wrexham I have just seen come up....
18:18pm Facebook Status Comment from Tom McGurn to Marcus Lilley
My friends, cousins, best friend, heard off his dad that Messi was spotted down Walsall the other night, ready to pen a £75 million pound deal, nobody knows where the moneys come from but watch this space!!!
18:19pm Facebook Status Comment from Tom McGurn to Marcus Lilley
Sky sources however reckon he could end up at Swindon instead
18:21pm Facebook Status Comment from Marcus Lilley to Tom McGurn
LOL. My mate's best friend's uncle's taxi driver heard Villa was on his way to Villa.
Watch this space.....
18:24pm Facebook Status Comment from Marcus Lilley to Tom McGurn
This just came up on Twitter:
Torres & Carroll spotted in Toys'R'us in Swindon squabbling over a Buzz Lightyear #wouldbegreateststoryever #bbcfootball
18:28pm Facebook Status Comment from Tom McGurn to Marcus Lilley
I don't know about you but I heard Ronaldo was joining Chester, he said he has always wanted to play in Wales...
19:05pm Facebook Status Comment from Anoushka Moses to Marcus Lilley
Get over it- it's only a game.
19:35pm Facebook Status Comment from Jon Story to Marcus Lilley
Massively over-rated, they only paid that because he's English: he's probably the most inconsistent striker in the league.
FROM BBC SPORT WEBSITE:
“Liverpool striker Fernando Torres set for Chelsea talks” Page last updated at 19:49 GMT, Monday, 31 January 2011
Liverpool have given permission for striker Fernando Torres to hold talks with Chelsea after the clubs agreed a fee for a possible transfer.
A reported fee of £50m would make the Spaniard the most expensive footballer in Britain, beating Carlos Tevez's £47m move to Manchester City in 2009.
he Reds had already rejected a £35m bid from Chelsea after Torres' transfer request was turned down on Friday.
Newcastle's Andy Carroll is in talks with Liverpool over a proposed move.
A statement on the Liverpool website read: "Liverpool Football Club tonight confirmed they have agreed a fee with Chelsea for the sale of Fernando Torres.
"The player has now been given permission to speak to the London club."
20:17pm West Ham striker Carlton Cole on Twitter: "Just checked my Twitter! It's crazy on here. I've said I was chilling at home with my feet up and I still am!"
20:27pm: Tweet by Agent X (re tweeted by Marcus Lilley)
“£35m for a man with a ponytail?! I bet Stringfellow is tempted to play a bit of footy now!” #madness #bbcfootball http://is.gd/eSDpC
20:32pm: Tweet by Mnewman1982 Michael Newman (re tweeted by Marcus Lilley)
“#BBCfootball just seen Torres in Albert Square - Phil just proposed to him”
20:35pm Commentator on BBC Sport Live Transfer Update page
Tottenham boss Harry Redknapp on Sky Sports News says there is "no chance" of the club signing a striker tonight, nor any chance of Peter Crouch leaving for Newcastle as Andy Carroll's replacement. "We were never desperate," he adds. Expect three arrivals to Spurs and the sale of the big man within the hour, then. Joke. Obviously.
20:37pm Commentator on BBC Sport Live Transfer Update page
To be fair, that was a pretty emphatic response from Redknapp, it doesn't look like we're getting anything dramatic from Tottenham tonight. He did say the club bid for Everton full-back Phil Neville, but we've already heard from the Toffees boss that that one isn't happening, so that's that. It just doesn't feel like Deadline Day anymore does it?
20:38pm lm169 Luke Merrett (retweeted by Marcus Lilley)
“#BBCFootball I will do ten press ups for every transfer which gets done”
20:40pm Tweet by Marcus Lilley
sitting here fuelled by coke, jaffa cakes and haribo, I will be awake for hours #bbcfootball
20:46pm jmeek_20 jonathan meek (retweeted by Marcus Lilley)
“finally, an exciting #transferdeadlineday with rash purchases to come #BBCFootball”
20:51 kajstring24 Kay (retweeted by Marcus Lilley)
The new definition of 'Panic Buying' on Wikipedia in reference to Andy Carroll #transferdeadlineday #bbcfootball http://twitpic.com/3v9a2v
21:02:09 Text Message From Marcus Lilley to Tom McGurn, Alexander Whittam and Jon Storey
This is unreal, the amount of money for Caroll and Torres going to Chelsea
21:05pm mac2thefuture James (retweeted by Marcus Lilley)
“#BBCFootball Man city seem quiet tonight. Surely they are going to make a 100mil offer for Torres any minute now”
21:07pm Jay Patel likes Marcus Lilley’s 18:06pm Facebook Status
21:08:10pm Text Message from Marcus Lilley to Peter Lilley
“Someone just tweeted What would Raffa Think… What would he think? X”
21:09:25pm Text Message from Alexander Whittam to Marcus Lilley
Best deadline day ever!
21:10:09pm Text Message from Marcus Lilley to Alistair Whittam
What do you think to Liverpool buying Caroll?
21:12pm Scott_Damien Scott Phillips (retweeted by Marcus Lilley)
Torres gave up when things were getting hard. good luck battling with Drogba, Anelka and Malouda. #BBCfootball
21:13pm Tweet from Marcus Lilley
RT @eddkahn: According to Wikipedia the Torres signing has been confirmed. Well if Wikipedia says it then it must be true! #BBCFootball
21:16:25pm Text Message from Alexander Whittam to Marcus Lilley
“It’s a lot of money but he has proven himself in the premiership, suarez is a good signing and hopefully we can get adam from blackpool…Not too worried about loosing torres tho he’s too injury prone.
21:24pm Facebook Status Update: Marcus Lilley
Transfer Deadline
21:24pm Facebook Status Comment from Richard Phillpots to Marcus Lilley
Ridiculous- makes £17m for Glen Johnson look like a good deal.... And Carroll's injured!
21:27pm Facebook Status Comment from Marcus Lilley to Richard Phillpots
Johnson was a bargin, Caroll is good but not worth that much to replace Torres, are you sad to see Torres leave?
21:28pm “Dean L Sheffield Dean Lambert (retweeted by Marcus Lilley)
“#BBCFootball Mike Ashley might be able to pay his tab at the kebab shop now”
21:30p Commentator on BBC Sport Live Transfer Update page
So, just to remind you, we still have three monster deals to potentially go through before that 2300 transfer deadline... Fernando Torres to Chelsea for £50m, Andy Carroll to Liverpool for £35m and David Luiz to Chelsea for an initial £17-18m - so don't you even think about going anywhere. I fancy a late surprise too. Anyway, it's blooming cold outside. So there
21:38pm Adam Cryer likes Marcus Lilley’s 21:24pm Facebook Status
21:44pm Tweet by Marcus Lilley
“As someone on 606 said, entering final hour of transfer deadline, doesn't get much better does it? #bbcfootball”
21:46pm Arsenal midfielder Jack Wilshere on Twitter: "BREAKING TRANSFER NEWS: I have just moved from the sofa to my bed!!"
21:57pm rmehigan Ronan Mehigan (retweeted by MarcusLilley)
With Torres signing, Chelsea hope they get a lot of bang for their Bruce Buck #BBCFootball
21:58pm Facebook Status Update: Tom Greenidge
once again transfer deadline day fails to disappoint. Outrageous dollar being smashed!
22:06pm Alexander Whittam likes Marcus Lilley’s 21:24pm Facebook Status
22:07pm Marcus Lilley likes Tom Greenidge’s 21:58pm Facebook Status
22:08pm MichaelJonez Michael Jones (retweeted by Marcus Lilley)
#BBCFootball Still half expecting Messi to show up at White Hart Lane
22:11pm “Jamieroser Jamie Roser (retweeted by Marcus Lilley)
“#BBCFootball Andy Carroll is a lot like Velco - A rip off, but he'll be very very useful!
22:25pm Commentator on BBC Sport Live Transfer Update page
Sky Sports News are now reporting that Newcastle have made a significant, last-ditch bid to bring Wigan winger Charles N'Zogbia back to St James' Park. Talk about last-ditch. If true, is there time to pull it off?
22:29pm “jwclarke28 Jonny Clarke (retweeted by Marcus Lilley)
“#BBCFootball Newcastle to sign emile heskey?”
22:30pm Commentator on BBC Sport Live Transfer Update page
HALF AN HOUR UNTIL ENGLISH TRANSFER WINDOW SHUTS
22:40pm PunkieB Anna (retweeted by Marcus Lilley)
“#bbcfootball interesting news out of anfield. liverpool are refusing to fax torres registration tp CFC, till carroll deal is done and dusted”
22:45pm pavlosanastasi Pavlos Anastasi (retweeted by Marcus Lilley)
#bbcfootball BREAKING NEWS!!!!!!! TORRES DEAL FALLS THROUGH with Chelsea after Torres wife failed to agree terms with John Terry
22:53pm jjlamothe JJ (retweeted by Marcus Lilley)
#BBCFootball 22:47 Torres just signed with Chelsea until 2016. Its official
22:56pm Commentator on BBC Sport Live Transfer Update page
DONE DEAL: The first of our golden trio is done, people. Liverpool have confirmed that Andy Carroll has signed for the club from Newcastle on a five-and-a-half-year deal for a club-record fee reported to be £35m.”
22:57pm Tweet by Marcus Lilley
3 mins to go #transferday #bbcfootball
22:59pm FrazerNewport Frazer Newport (retweeted by Marcus Lilley)
“#BBCFootball with luis suarez and andy carroll, does this mean liverpool have a lou and andy up front? ..."yeah I know"
23:01pm Tweet by Marcus Lilley
11pm,its all over for transfers just waiting for Torres,and Caroll #bbcfootball #transferdeadlineday
23:01pm Commentator on BBC Sport Live Transfer Update page
We are hearing that Fernando Torres and David Luiz both signed for Chelsea in time to beat the deadline... no official word from the club just yet, though...
23:04pm
www.liverpoolfc.tv
ANDY CARROLL JOINS LFC
Andy Carroll has tonight completed his transfer from Newcastle United to Liverpool FC and signed a 5 and a half-year-deal that will keep him at Anfield until 2016.
The Club agreed a record transfer fee with Newcastle earlier in the day for the transfer of the England international striker.
The deal was subject to the completion of a medical, which the player has now passed.
Andy Carroll will wear the No.9 shirt for Liverpool.
23:06pm Facebook Status Update: Piers Skubala
Deadline done did he sign and will torres be sheva mark II ???
23:07pm Facebook Status Comment from Marcus Lilley to Piers Skubala
Caroll Deal done, apparently Torres has signed x”
23:09pm bbcsport_david David Ornstein (retweeted by Marcus Lilley)
“Text from senior #Chelsea official re #Torres signing - "almost there". Media statements being prepared as we speak #cfc #lfc #BBCFootball”
23:16pm Tweet from Marcus Lilley
“What a mad evening!!!!! #torres #caroll #bbcfootball #transferdeadlineday”
23:18pm Facebook status update: Marcus Lilley
Well it wouldn't be a transfer deadline day without some late drama involving Tottenham - and it appears the Londoners DID make a dramatic bid for Blackpool midfielder Charlie Adam, but failed in their efforts when the last-gasp offer was rejected by the Seasiders. Wow." BBC Sport
23:19pm Tom Greenidge Likes Marcus Lilley’s 23:18 Facebook Status
23:22pm Facebook Status Comment from Piers Skubala to Marcus Lilley
In a different matter best quote from bbc live feed : Daily Telegraph reporter Rory Smith on Twitter: "James Beattie and Andy Reid? Get on Blackpool to do brilliantly in Championship Manager 2003.”
23:25pm Facebook Status Comment from Adam Cryer to Marcus Lilley
Got yourself on the BBC Live feed. Nicely done!”
23:26pm Facebook Status Comment from Marcus Lilley to Adam Cryer
Thankyou matey! a mental evening!!!!!!
23:27pm: Facebook Status Update: Marcus Lilley
2321: DONE DEAL Liverpool have confirmed that Fernando Torres is now a Chelsea player after the Merseysiders accepted a British transfer record fee for the Spanish international. That fee is thought to be £50m. Big
23:30pm Facebook Status Comment from Mahesh Sheshadri to Marcus Lilley
Did they get Anelka as well?
23:31pm Facebook Status Comment from Piers Skubala to Marcus Lilley
He will be known as sheva mark II until he gets 30 goals a season!!!
23:34pm Facebook Status Comment from Marcus Lilley to Piers Skubala and Mahesh Sheshadri
@Mahesh - don't know matey i'm afraid, nothing confirmed!
@Piers - he's a bit better than sheva buddy! Great buy!
23:35pm Facebook Status Comment from Alexander Whittam to Marcus Lilley
Marcus you made the bbc live blog with your tweet!!!
23:36pm Facebook Status Comment from Marcus Lilley to Alexander Whittam
Thankyou matey! been on the bbc sport hashtag since I've been home!
23:38pm Facebook Wall Post from Marcus Lilley to Piers Skubala
http://www.fernando9torres.com/index.php?lang=uk
23:42pm Facebook Status Comment from Adam Cryer to Marcus Lilley
Being a gunner it was a rather boring day ;)
23:43pm Facebook Status Comment from Harry Egerton to Marcus Lilley
yeah congrats on making the bbc sport website. I was like fuck, is that actually marcus?!
Writing this text was one of the most exciting things I have done since starting PROCAP, mainly because it showed the huge potential and endless possibilities there are for the emerging concept of 'Transmedia Storytelling'. Secondly it was really exciting because aside from the reporting on the BBC Sport website, the content for the narrative was entirely user generated from Tweets, Facebook Statuses and comments and text messages. An off shoot was to see how some of the tweets that were made actually appeared on the BBC Sport website. Of course If I ever wanted to do something like this again, I would have to do it live again. It would simply not work trying to recreate the live experience when it was not live (happening in real time). I would love to do this sort of thing again because it really showed what the possibilities are for Transmedia storytelling.
Following on from doing this on Monday evening, I had a meeting with my supervisor Matt Fenton on Tuesday. I had been very worried about the meeting due to the fact I felt I had not much new content to show him, especially the fact that since our last meeting before Christmas things had developed somewhat. Saying quiet freely that you are you interested in Trans-Media Storytelling is fine, but when you have nothing to really show or explain what it can do is almost pointless, because the person you are explain it to needs to grasp what it means and be able to give you constructive feedback. The meeting was really productive and as a result we've formulated an idea together of which next week will be spent working on content for the idea. I can't say too much about the idea because it will give it away. All I can say really is that the project will be a time based project taking place over a period a couple of weeks, will include a variety of social media and will take inspiration from a classic film. Keep your eyes peeled for further updates!
This upcoming week will be as I say mostly spent on developing content for the project, which is nice because it gives me some really focus which through no fault of anyone else I feel I have been lacking.
Hope you've enjoyed the text!
Have a lovely weekend!
Take Care,
Marcus
I was going to be writing this post in my room on a Friday evening (I know...I'm old and a tad boring hehe) but before I could actually sit down and write something I had fallen asleep, so basically to cut a long story short I didn't write anything last night.
So I'm going to try again, this time I am on the train from Lancaster to Swindon and then on to Marlborough for the weekend to see my girlfriend. I do like train journeys for some perverse reason, mainly because particularly on a long train journey there is not much you can do aside from try and relax so its nice just to unwind; read the paper, surf the web etc.
This week has been a very busy and exciting one! The main thing that has happened has been an off shoot from the Facebook narrative I was explaining in my post on Monday. In preparation for my meeting with my supervisor on Tuesday I felt I was a bit lacking in new ideas and content to show him particularly because I had nothing to back up or even explain the concept of 'Transmedia Storytelling' which I have been working on. On Monday evening though by a very strange twist of fate, an idea presented itself to me as a great example of how 'Transmedia Storytelling' can work. The football transfer window may not sound like the most interesting of things that can be turned into a multi platform Transmedia Story. What I did was between 6pm and 11pm (when the Transfer window closed) was to record on the events that unfolded in real time. The narrative was composed of Tweets, Re - Tweets, Text Messages, Facebook Statuses and comments and the BBC Sport Twitter Hashtag: #BBC Football. What was really exciting about the project was that it was live and that it unfolded in real time right before my very eyes. Before I had started recording the information as it was coming in, I had no idea what was going to happen except for the face I knew that the transfer window was going to close at 11pm.
Below is the entire text of "The Football Transfer Window: The Transmedia Story telling"
The Football Transfer Deadline Day Story:The Transmedia Story telling
It is Monday 31st January 2011, PM. The annual football transfer window slams shut at 11pm Midnight. Clubs across the world are engaged in buying, selling and loaning out footballers. The biggest stories of the day are both concerned with Liverpool football club. Recently bought by a big American Finance group, they are hit with news on Friday 28th of January 2011 that their star striker Fernando Torres want’s to leave them, after handing in a transfer request. Chelsea, rivals of Liverpool in the Premier League had reportedly bid £35 million pounds to sign him over the weekend. At the start of Monday 31st January, the Torres situation is still unresolved, by mid morning it is reported that Liverpool have made a bid for Newcastle centre Forward Andy Carroll In the region of £30 million, Newcastle have rejected it. By mid to late afternoon the Carroll deal seems to be going through, with no news on Torres, only by late evening it is reported that Torres is talking to Chelsea over a possible transfer.
The deadline closes at 11pm, with many transfers being reported after the deadline.
News spreads through text message, twitter messages, re – tweeting people’s tweets, Facebook statues and the BBC football hastag on Twitter (#BBCFootball)
Networks of Tweeters emerge; rumours surface, and information is shared across various media right up until the last minute
As the window enters into its last stages, this is the story of how it unfolded.. in real time.
17:50:58pm Text Message From Marcus Lilley to Tom McGurn and Alexander Whittam
Liverpool’s £35m bid for Caroll accepted!! What has the world come to?
17:53:47pm Text Message from Tom McGurn to Marcus Lilley
Newcastle can afford to go down now. That’s basically one year premier league tv money. Stupidly mental
17:54:25pm Text Message from Alexander Whittam to Marcus Lilley
Lol that’s crazy! 15 million would be more accurate
17:57:08pm Text Message from Marcus Lilley to Tom McGurn
The deal is agreed! Mental, he no way more valuable than Torres, Teves, Rooney
18:03pm Facebook Status Update: Tom McGurn
If i had 35 million I'm pretty sure wouldn't spend it on a football player with less premier league goals than Heskey. Hell, you could feed an African Village for years with that, football is an sickening disgrace!
18:06pm Facebook Status Comment from Marcus Lilley to Tom McGurn
No word on Torres yet! I wonder if we will stay?? Interesting that in the space of 3 days Liverpool have 2 new strikers!
18:06pm Facebook Status Update: Marcus Lilley
£35m on Caroll? I'm sure he's a really good player, but in the current transfer climate (I don't agree with over inflated transfers anyway!!) he is not worth more than Villa, Rooney, Rio Ferdinand, Torres or Berbatov. Sorry he is not, but if Liverpool are silly enough to pay that then fair enough, a good bit of business by Newcastle, the first time in years the NUFC board have made a sensible decision!
18:08pm Facebook Status Comment from Thomas McGurn to Marcus Lilley
Mike Ashley will simply pocket the money and it will never be seen again!!!
18:09pm Facebook Status Comment from Marcus Lilley to Tom McGurn
I can't believe I am actually agreeing with Newcastle, they have done something sensible and helping Newcastle United as a business. You are right though Ashley will just pocket the money
18:14pm Facebook Status Comment from Simon Albright to Marcus Lilley
*insert coherent argument that suggests i know what you're talking about"
18:15pm Facebook Wall Post from Marcus Lilley to Tom McGurn
Ronaldo to Wrexham I have just seen come up....
18:18pm Facebook Status Comment from Tom McGurn to Marcus Lilley
My friends, cousins, best friend, heard off his dad that Messi was spotted down Walsall the other night, ready to pen a £75 million pound deal, nobody knows where the moneys come from but watch this space!!!
18:19pm Facebook Status Comment from Tom McGurn to Marcus Lilley
Sky sources however reckon he could end up at Swindon instead
18:21pm Facebook Status Comment from Marcus Lilley to Tom McGurn
LOL. My mate's best friend's uncle's taxi driver heard Villa was on his way to Villa.
Watch this space.....
18:24pm Facebook Status Comment from Marcus Lilley to Tom McGurn
This just came up on Twitter:
Torres & Carroll spotted in Toys'R'us in Swindon squabbling over a Buzz Lightyear #wouldbegreateststoryever #bbcfootball
18:28pm Facebook Status Comment from Tom McGurn to Marcus Lilley
I don't know about you but I heard Ronaldo was joining Chester, he said he has always wanted to play in Wales...
19:05pm Facebook Status Comment from Anoushka Moses to Marcus Lilley
Get over it- it's only a game.
19:35pm Facebook Status Comment from Jon Story to Marcus Lilley
Massively over-rated, they only paid that because he's English: he's probably the most inconsistent striker in the league.
FROM BBC SPORT WEBSITE:
“Liverpool striker Fernando Torres set for Chelsea talks” Page last updated at 19:49 GMT, Monday, 31 January 2011
Liverpool have given permission for striker Fernando Torres to hold talks with Chelsea after the clubs agreed a fee for a possible transfer.
A reported fee of £50m would make the Spaniard the most expensive footballer in Britain, beating Carlos Tevez's £47m move to Manchester City in 2009.
he Reds had already rejected a £35m bid from Chelsea after Torres' transfer request was turned down on Friday.
Newcastle's Andy Carroll is in talks with Liverpool over a proposed move.
A statement on the Liverpool website read: "Liverpool Football Club tonight confirmed they have agreed a fee with Chelsea for the sale of Fernando Torres.
"The player has now been given permission to speak to the London club."
20:17pm West Ham striker Carlton Cole on Twitter: "Just checked my Twitter! It's crazy on here. I've said I was chilling at home with my feet up and I still am!"
20:27pm: Tweet by Agent X (re tweeted by Marcus Lilley)
“£35m for a man with a ponytail?! I bet Stringfellow is tempted to play a bit of footy now!” #madness #bbcfootball http://is.gd/eSDpC
20:32pm: Tweet by Mnewman1982 Michael Newman (re tweeted by Marcus Lilley)
“#BBCfootball just seen Torres in Albert Square - Phil just proposed to him”
20:35pm Commentator on BBC Sport Live Transfer Update page
Tottenham boss Harry Redknapp on Sky Sports News says there is "no chance" of the club signing a striker tonight, nor any chance of Peter Crouch leaving for Newcastle as Andy Carroll's replacement. "We were never desperate," he adds. Expect three arrivals to Spurs and the sale of the big man within the hour, then. Joke. Obviously.
20:37pm Commentator on BBC Sport Live Transfer Update page
To be fair, that was a pretty emphatic response from Redknapp, it doesn't look like we're getting anything dramatic from Tottenham tonight. He did say the club bid for Everton full-back Phil Neville, but we've already heard from the Toffees boss that that one isn't happening, so that's that. It just doesn't feel like Deadline Day anymore does it?
20:38pm lm169 Luke Merrett (retweeted by Marcus Lilley)
“#BBCFootball I will do ten press ups for every transfer which gets done”
20:40pm Tweet by Marcus Lilley
sitting here fuelled by coke, jaffa cakes and haribo, I will be awake for hours #bbcfootball
20:46pm jmeek_20 jonathan meek (retweeted by Marcus Lilley)
“finally, an exciting #transferdeadlineday with rash purchases to come #BBCFootball”
20:51 kajstring24 Kay (retweeted by Marcus Lilley)
The new definition of 'Panic Buying' on Wikipedia in reference to Andy Carroll #transferdeadlineday #bbcfootball http://twitpic.com/3v9a2v
21:02:09 Text Message From Marcus Lilley to Tom McGurn, Alexander Whittam and Jon Storey
This is unreal, the amount of money for Caroll and Torres going to Chelsea
21:05pm mac2thefuture James (retweeted by Marcus Lilley)
“#BBCFootball Man city seem quiet tonight. Surely they are going to make a 100mil offer for Torres any minute now”
21:07pm Jay Patel likes Marcus Lilley’s 18:06pm Facebook Status
21:08:10pm Text Message from Marcus Lilley to Peter Lilley
“Someone just tweeted What would Raffa Think… What would he think? X”
21:09:25pm Text Message from Alexander Whittam to Marcus Lilley
Best deadline day ever!
21:10:09pm Text Message from Marcus Lilley to Alistair Whittam
What do you think to Liverpool buying Caroll?
21:12pm Scott_Damien Scott Phillips (retweeted by Marcus Lilley)
Torres gave up when things were getting hard. good luck battling with Drogba, Anelka and Malouda. #BBCfootball
21:13pm Tweet from Marcus Lilley
RT @eddkahn: According to Wikipedia the Torres signing has been confirmed. Well if Wikipedia says it then it must be true! #BBCFootball
21:16:25pm Text Message from Alexander Whittam to Marcus Lilley
“It’s a lot of money but he has proven himself in the premiership, suarez is a good signing and hopefully we can get adam from blackpool…Not too worried about loosing torres tho he’s too injury prone.
21:24pm Facebook Status Update: Marcus Lilley
Transfer Deadline
21:24pm Facebook Status Comment from Richard Phillpots to Marcus Lilley
Ridiculous- makes £17m for Glen Johnson look like a good deal.... And Carroll's injured!
21:27pm Facebook Status Comment from Marcus Lilley to Richard Phillpots
Johnson was a bargin, Caroll is good but not worth that much to replace Torres, are you sad to see Torres leave?
21:28pm “Dean L Sheffield Dean Lambert (retweeted by Marcus Lilley)
“#BBCFootball Mike Ashley might be able to pay his tab at the kebab shop now”
21:30p Commentator on BBC Sport Live Transfer Update page
So, just to remind you, we still have three monster deals to potentially go through before that 2300 transfer deadline... Fernando Torres to Chelsea for £50m, Andy Carroll to Liverpool for £35m and David Luiz to Chelsea for an initial £17-18m - so don't you even think about going anywhere. I fancy a late surprise too. Anyway, it's blooming cold outside. So there
21:38pm Adam Cryer likes Marcus Lilley’s 21:24pm Facebook Status
21:44pm Tweet by Marcus Lilley
“As someone on 606 said, entering final hour of transfer deadline, doesn't get much better does it? #bbcfootball”
21:46pm Arsenal midfielder Jack Wilshere on Twitter: "BREAKING TRANSFER NEWS: I have just moved from the sofa to my bed!!"
21:57pm rmehigan Ronan Mehigan (retweeted by MarcusLilley)
With Torres signing, Chelsea hope they get a lot of bang for their Bruce Buck #BBCFootball
21:58pm Facebook Status Update: Tom Greenidge
once again transfer deadline day fails to disappoint. Outrageous dollar being smashed!
22:06pm Alexander Whittam likes Marcus Lilley’s 21:24pm Facebook Status
22:07pm Marcus Lilley likes Tom Greenidge’s 21:58pm Facebook Status
22:08pm MichaelJonez Michael Jones (retweeted by Marcus Lilley)
#BBCFootball Still half expecting Messi to show up at White Hart Lane
22:11pm “Jamieroser Jamie Roser (retweeted by Marcus Lilley)
“#BBCFootball Andy Carroll is a lot like Velco - A rip off, but he'll be very very useful!
22:25pm Commentator on BBC Sport Live Transfer Update page
Sky Sports News are now reporting that Newcastle have made a significant, last-ditch bid to bring Wigan winger Charles N'Zogbia back to St James' Park. Talk about last-ditch. If true, is there time to pull it off?
22:29pm “jwclarke28 Jonny Clarke (retweeted by Marcus Lilley)
“#BBCFootball Newcastle to sign emile heskey?”
22:30pm Commentator on BBC Sport Live Transfer Update page
HALF AN HOUR UNTIL ENGLISH TRANSFER WINDOW SHUTS
22:40pm PunkieB Anna (retweeted by Marcus Lilley)
“#bbcfootball interesting news out of anfield. liverpool are refusing to fax torres registration tp CFC, till carroll deal is done and dusted”
22:45pm pavlosanastasi Pavlos Anastasi (retweeted by Marcus Lilley)
#bbcfootball BREAKING NEWS!!!!!!! TORRES DEAL FALLS THROUGH with Chelsea after Torres wife failed to agree terms with John Terry
22:53pm jjlamothe JJ (retweeted by Marcus Lilley)
#BBCFootball 22:47 Torres just signed with Chelsea until 2016. Its official
22:56pm Commentator on BBC Sport Live Transfer Update page
DONE DEAL: The first of our golden trio is done, people. Liverpool have confirmed that Andy Carroll has signed for the club from Newcastle on a five-and-a-half-year deal for a club-record fee reported to be £35m.”
22:57pm Tweet by Marcus Lilley
3 mins to go #transferday #bbcfootball
22:59pm FrazerNewport Frazer Newport (retweeted by Marcus Lilley)
“#BBCFootball with luis suarez and andy carroll, does this mean liverpool have a lou and andy up front? ..."yeah I know"
23:01pm Tweet by Marcus Lilley
11pm,its all over for transfers just waiting for Torres,and Caroll #bbcfootball #transferdeadlineday
23:01pm Commentator on BBC Sport Live Transfer Update page
We are hearing that Fernando Torres and David Luiz both signed for Chelsea in time to beat the deadline... no official word from the club just yet, though...
23:04pm
www.liverpoolfc.tv
ANDY CARROLL JOINS LFC
Andy Carroll has tonight completed his transfer from Newcastle United to Liverpool FC and signed a 5 and a half-year-deal that will keep him at Anfield until 2016.
The Club agreed a record transfer fee with Newcastle earlier in the day for the transfer of the England international striker.
The deal was subject to the completion of a medical, which the player has now passed.
Andy Carroll will wear the No.9 shirt for Liverpool.
23:06pm Facebook Status Update: Piers Skubala
Deadline done did he sign and will torres be sheva mark II ???
23:07pm Facebook Status Comment from Marcus Lilley to Piers Skubala
Caroll Deal done, apparently Torres has signed x”
23:09pm bbcsport_david David Ornstein (retweeted by Marcus Lilley)
“Text from senior #Chelsea official re #Torres signing - "almost there". Media statements being prepared as we speak #cfc #lfc #BBCFootball”
23:16pm Tweet from Marcus Lilley
“What a mad evening!!!!! #torres #caroll #bbcfootball #transferdeadlineday”
23:18pm Facebook status update: Marcus Lilley
Well it wouldn't be a transfer deadline day without some late drama involving Tottenham - and it appears the Londoners DID make a dramatic bid for Blackpool midfielder Charlie Adam, but failed in their efforts when the last-gasp offer was rejected by the Seasiders. Wow." BBC Sport
23:19pm Tom Greenidge Likes Marcus Lilley’s 23:18 Facebook Status
23:22pm Facebook Status Comment from Piers Skubala to Marcus Lilley
In a different matter best quote from bbc live feed : Daily Telegraph reporter Rory Smith on Twitter: "James Beattie and Andy Reid? Get on Blackpool to do brilliantly in Championship Manager 2003.”
23:25pm Facebook Status Comment from Adam Cryer to Marcus Lilley
Got yourself on the BBC Live feed. Nicely done!”
23:26pm Facebook Status Comment from Marcus Lilley to Adam Cryer
Thankyou matey! a mental evening!!!!!!
23:27pm: Facebook Status Update: Marcus Lilley
2321: DONE DEAL Liverpool have confirmed that Fernando Torres is now a Chelsea player after the Merseysiders accepted a British transfer record fee for the Spanish international. That fee is thought to be £50m. Big
23:30pm Facebook Status Comment from Mahesh Sheshadri to Marcus Lilley
Did they get Anelka as well?
23:31pm Facebook Status Comment from Piers Skubala to Marcus Lilley
He will be known as sheva mark II until he gets 30 goals a season!!!
23:34pm Facebook Status Comment from Marcus Lilley to Piers Skubala and Mahesh Sheshadri
@Mahesh - don't know matey i'm afraid, nothing confirmed!
@Piers - he's a bit better than sheva buddy! Great buy!
23:35pm Facebook Status Comment from Alexander Whittam to Marcus Lilley
Marcus you made the bbc live blog with your tweet!!!
23:36pm Facebook Status Comment from Marcus Lilley to Alexander Whittam
Thankyou matey! been on the bbc sport hashtag since I've been home!
23:38pm Facebook Wall Post from Marcus Lilley to Piers Skubala
http://www.fernando9torres.com/index.php?lang=uk
23:42pm Facebook Status Comment from Adam Cryer to Marcus Lilley
Being a gunner it was a rather boring day ;)
23:43pm Facebook Status Comment from Harry Egerton to Marcus Lilley
yeah congrats on making the bbc sport website. I was like fuck, is that actually marcus?!
Writing this text was one of the most exciting things I have done since starting PROCAP, mainly because it showed the huge potential and endless possibilities there are for the emerging concept of 'Transmedia Storytelling'. Secondly it was really exciting because aside from the reporting on the BBC Sport website, the content for the narrative was entirely user generated from Tweets, Facebook Statuses and comments and text messages. An off shoot was to see how some of the tweets that were made actually appeared on the BBC Sport website. Of course If I ever wanted to do something like this again, I would have to do it live again. It would simply not work trying to recreate the live experience when it was not live (happening in real time). I would love to do this sort of thing again because it really showed what the possibilities are for Transmedia storytelling.
Following on from doing this on Monday evening, I had a meeting with my supervisor Matt Fenton on Tuesday. I had been very worried about the meeting due to the fact I felt I had not much new content to show him, especially the fact that since our last meeting before Christmas things had developed somewhat. Saying quiet freely that you are you interested in Trans-Media Storytelling is fine, but when you have nothing to really show or explain what it can do is almost pointless, because the person you are explain it to needs to grasp what it means and be able to give you constructive feedback. The meeting was really productive and as a result we've formulated an idea together of which next week will be spent working on content for the idea. I can't say too much about the idea because it will give it away. All I can say really is that the project will be a time based project taking place over a period a couple of weeks, will include a variety of social media and will take inspiration from a classic film. Keep your eyes peeled for further updates!
This upcoming week will be as I say mostly spent on developing content for the project, which is nice because it gives me some really focus which through no fault of anyone else I feel I have been lacking.
Hope you've enjoyed the text!
Have a lovely weekend!
Take Care,
Marcus
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